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Jan 2, 2018

Edit: had to take a few clips out of this one. Sorry!

Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from Dr Louise Todd is the perfect antidote as we hear her describe her research into the Fringe itself...

Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interpersonal relationships metaphor is applied to some products, with them viewed as people – such as friends, partners, family members and even enemies. Since its origination in 1947, the Edinburgh Festival Fringe has grown in a relatively organic way to become the largest and most renowned festival in the world. Louise's talk will consider if a phenomenon like the Fringe is considered in similar interpersonal terms by its consumers as they organise, attend, support, and participate in their various stakeholder roles, from audience members to performers, and beyond.

Dr Louise Todd is a lecturer and researcher in Festival and Event Management based in the Tourism and Languages subject area at Edinburgh Napier University. Having previously studied and worked in the arts, Louise’s relationship with the Fringe started in the 1990s as an audience member and seasonal festival worker. Louise has since gone on to research the Fringe, firstly while undertaking her PhD, and has since published her research into stakeholders’ experiences, roles and relationships with the Fringe. Louise is currently investigating visual portrayals of Edinburgh as the festival city.